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Monday, April 11, 2011

Publix vs. Kroger on Gas Deals

Since I called it quits with Kroger, several people have asked me how I'm doing it. A common question is... but what about the gas discount?

(For those of you who are new here, I have quit shopping at Kroger altogether because of their new coupon policy changes that are taking affect nationwide but appear to be wishy-washy at best. Either way, my store has never been coupon friendly and it wasn't worth the hassle.)

I've thought about it quite a bit and the $0.10 discount is probably the only marketing promotion that is really working for Kroger at the moment. But, I don't miss my $0.10 per gallon discount at all and here's why. It's really not as much as you think it is.

For example, lets say you have a 15 gallon tank.

Therefore, at Kroger, $0.10 times 15 gallons is only $1.50 saved. See, not NEARLY as much as you though it was, is it? Plus, you have to spend $100 in the store to get that discount.

Now, let's take a look at a Publix gas promotion scenario.

It's not uncommon to see a coupon in the weekly ad for $10 off a $50 gas card with a $25 purchase.

Kroger: Spend $100, save $1.50
Publix: Spend $25, save $10.00

When you put it side by side like that, Kroger just doesn't compare. Not even close.

Publix typically offers this gas card promotion once every 4-6 weeks so, no, I don't miss my measly $0.10 per gallon discount at Kroger. :)


1 comment:

Robert and Hannah said...

Man, I had no idea about all of Kroger's new coupon policies!! I like them a lot less now!!

Loved what she said on iheartkroger... "Good thing there is lots of competition in my area! I have lots of choices where to spend my money. I will always go for a clean store where customers are treated with respect and shopping is a pleasure :D"